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Light Production Color CPC Check

GIntelGIntelMaven
Hey Gang,

I wanted to do a quick check on Light Production Color CPCs.


Regarding color clicks in general:

* What are the standard color CPCs in this segment within your market?

* Is anyone seeing Color CPCs falling below $0.04?


Regarding 11x17 prints:

* How many of you are offering both single click 11x17 options?

* What is the breakdown between 1 and 2 click accounts?

* What type of premium are you attaching to a CPC that coveres 11x17 color pages with one click vs two clicks?

* Is there a general consensus on how you (dealers) and clients feel about charging more for oversized pages?

Thanks for your insight.

- Jake
Original Post
DW David WhittenDocusultant P4P'er

Color typically is $0.049-$0.065

We have not done any color below .04...yet.

 

Our Xerox accounts come native with single-click 11x17 so we honor that.  Other units we carry are case by case.  Competitively, we end up single-clicking more often than not.

 

Basically Print Shops have all become privy to this now and for the most part they expect it...not much we can do if we want the business.

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