Lexmark to increase focus on verticals
- announced the launch of Lexmark Industry Advantage (LIA)
- equips Lexmark dealers with vertical industry expertise
- vertical markets covered include:
o healthcare
o government
o education
o financial services
o manufacturing
o retail
- content from a team of industry experts across the globe
- “For the most effective customer interactions, you need to speak their language,” said Sammy Kinlaw, Lexmark vice-president, worldwide channel and OEM sales
o “Customers want to talk about their unique print needs and business processes. Partners who can knowledgeably engage in these industry-specific conversations will stand out from the competition and win more deals.”
- PartnerNet tool provides access to industry-focused resources, including battle cards
- Monthly webinars conducted by Lexmark industry consultants provide an in-depth look at industry trends, challenges and recommendations

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