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Is a term I hear too much in our industry.

Leaving money on the table refers to not getting as much money for your product and most of the time refers to a salesperson gouging the customer and selling the product at a ridiculous price.

I was just told a story about and e-cabinet that was sold for $60,000, needless to say the product did not perform and the customer would never do business with that salesperson nor the company again.

In another instance a salesperson sold a 1515 for $5,000! It's no wonder some customers perceive us a "used car" salespeople!

I've been in the industry for 24 years; I could not fathom gouging a customer for they control our future earning potential. Selling the box or the solution at a fair price will earn a loyal customer for many years plus countless upgrades and leads.
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