Konica Minolta Leads in Brand Loyalty for Fifteenth Consecutive Year
Company Again Ranked #1 in MFP Copier Category in Brand Keys’ Customer Loyalty Engagement Index
Ramsey, NJ -- Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announced it has received first place in Brand Loyalty in the Brand Keys Customer Loyalty Engagement Index® (CLEI) for the fifteenth consecutive year. The win confirms that Konica Minolta best meets, or exceeds, customer expectations among all brands competing in the category.
Brand Keys, a New York–based client loyalty and engagement consultancy, publishes the annual syndicated study, which recognized Konica Minolta for Brand Loyalty in the “MFP Office Copier” (multifunction printer) category. This year’s study revealed a radically widening gap between customer expectations and brand delivery, as well as an extraordinarily more emotional consumer decision-making process.
“Brand Keys’ research reveals a 47 percent net increase in buyer expectations to help build brand loyalty. Yet only 27 percent of brands within our industry are able to keep up,” said Kay Fernandez, Senior Vice President, Marketing, Konica Minolta. “We are proud of the connection clients feel with us and remain committed to maintaining the trust they have placed in us throughout the years.”
Brand Keys’ 25th annual CLEI and research consultancy identifies brands that are best able to engage clients by meeting or exceeding their expectations, thereby creating client loyalty. The Index recognizes the brands that receive the highest loyalty and engagement assessments, and surpass competitors for responding to the category values customers desire most.
“The silver anniversary of the CLEI seemed an appropriate time to recognize brands consumers have consecutively rated number one when it comes to loyalty, and it is a testament to these brands’ abilities to meet their customers’ expectations and generate emotional engagement over sustained periods of time,” said Robert Passikoff, Brand Keys Founder and President. “Congratulations to Konica Minolta for the outstanding level of customer loyalty it has built and maintained, even during the most challenging of times.”
View the complete list of the Customer Loyalty Engagement Index’s 94 categories and highest-rated brands online.
About Konica Minolta
Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace. The company guides and supports its clients’ digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN’s MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for fourteen consecutive years, and is proud to be ranked on the Forbes 2021 America's Best-in-State employers list. The company received Keypoint Intelligence’s BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series. Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent four years on the Global 100 Most Sustainable Corporations in the World list. Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.
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