Fuji Xerox NZ rebranded this morning, donning its new livery as Fujifilm Business Innovation.
The move follows the same name change at parent company Fuji Xerox after it decided to end a long-standing technology agreement with Xerox Corporation.
That agreement, which provided brand licenses, technology and sales territories, expired yesterday.
Apart from the change of identity, it is business as usual, managing director of Fujifilm Business Innovation NZ Peter Thomas told Reseller News. read the rest here