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Impact of inflation on vertical markets

Report published by Keypoint Intelligence

  • Industries most impacted at manufacturing, chemicals, shipping and aviation industries
  • Predicts that the manufacturing vertical in the U.S. will see a loss of 2 billion pages of office page volume and 10 billion lost from office print
  • Also predicts that the wholesale/retail vertical will lose 19% of print volume
  • Number of global paper mills operating now down by 50 compared to start of 2019

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Original Post

This report was conducted in January of 2022

United States Printing Industry Statistics

The print market in the United States has been in a continual state of decline over the last several years.

However, economists predict a growth spurt for the printing industry over the next five years, driven by business expansion.

The anticipated launch of new products and services will rely on direct mail campaigns and print advertising to support them.

  • Commercial printing generated $77.7 billion in the US in 2021.
  • The US printing industry has declined an average of 2.5% per year between 2016 and 2021.
  • US print industry revenue decreased 3.4% in 2020 as a result of the COVID-19 pandemic.
  • The US printing industry is declining at a faster rate than the US manufacturing industry.
  • More than that, the US printing industry is declining at a faster rate than the overall United States economy.
  • The US printing industry is the 14th largest manufacturing industry in America and the 147th largest industry overall.
  • The US printing industry employed 349,562 people in 2021.
  • There were 45,029 American printing businesses in 2021.
  • The states with the most printing businesses are California (2,909), Texas (1,638) and Florida (1,488).
  • A typical American printing business employs between 7 and 8 people.
  • The average of 7.6 employees per printing business increased from 2016.
  • 74% of employees aged 18-34 think print is important.
  • 77% of IT employees aged 18-34 think print is important.
  • The revenue per employee in the US printing industry has decreased between 2016 and 2021.

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