In a threatened stretch of rainforest along the Atlantic coast of Brazil, new restoration work will be funded by a somewhat unlikely partner—the tech manufacturer HP. The company is spending $11 million over the next five years to help the World Wildlife Fund scale up work protecting forests both in Brazil and in China on a total area of land covering roughly 200,000 acres.
“It’s an example of what we really want to see replicated more by companies, which is building on responsible sourcing from those areas, but taking action for forests even outside of that,” says Linda Walker, senior director of corporate engagement at World Wildlife Fund. The nonprofit had previously worked with HP to help the company examine its own supply chain for its line of HP-branded paper. Other companies, like Apple, have also recently invested in protecting forests in a way that goes beyond any direct impact from their own supply chain. “We’re excited because we see more companies interested in basically giving back more to forests than they’re taking out,” says Walker, calling it a “forest positive” approach. read the rest here