By West McDonald, Vice President of Business Development, Print Audit & Owner, FocusMPS

In 1979, the Buggles came out with a hit called “Video Killed The Radio Star.”  It chronicled the impact of music videos in an industry that was previously promoted almost exclusively on radio.  It was the 1st music video ever played on MTV and speaks to the profound changes that technological innovation can bring to any communication medium.

Since the first music video first aired we have seen the rise and fall of how people acquire music.  Vinyl was replaced by tape, tape by CD, CD by Digital tracks (think iTunes).  My wife used to be “master of the mixed tape” and reluctantly became “master of the iPod playlist.”   The truth is, however, that even iPod playlists are going the way of the Dodo. In 2015 the idea of “purchasing” music is on the decline.  From 2013-2014, CD and Digital downloads decreased by nearly 15% while music streaming increased by 54%.  read the rest here