Can anyone provide information regarding their talk tracks or material which they incorporate "green - talk" in their presentations?
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As a suggestion, you may want to contact your Regional Aftermarket Manager. They have acted as the 'point people' for all Green Initiatives from a manufacturer perspective. Or, contact the Director of Corporate Aftermarket for assistance.
Speaking of Green Initiatives, we all know that Ricoh has a recycling program for all of their cartridges and that the Compatible toner manufacturers will accept single-use OEM cartridges. The difficult thing we are trying to get our hands around is what to do with Compatible/recycled cartridges since the only option seems to be to selling them to a "Drill & Fill" operation.
Most manufacturers (in addition to Ricoh) have some form of Cartridge Recycling / Return Program these days. As for Compatible Supplies (non-OEM), I have heard that certain companies have similar Programs to return Cartridges, depending on the company. Not that I trust all of them are truly disposing of materials in an environmentally friendly manner.
I have been gathering different "Green Initiate" things off and on and have them posted at http://www.laserprintercenter.com Hope that helps.
Good stuff copier-seo-guy. Much appreciated.
We use a company called Close the Loop to recycle our toner and inkjet cartridges. It's pretty simple and our customers like it.
Close the Loop
Close the Loop
another piece would be to discuss energy efficiency. Your system might use less $/yr in energy costs, sure the dollars aren't huge but in a deal where there are 5 serious bidders everything counts. If you're selling Ricoh they have that TCO/proposal builder that can show an accurate comparison to competitive equipment.
What about when there are 10 other RFG dealers in the market?
I totally agree. The difficult thing is that all of the dealers & direct ops are trained on the same selling features, so even if we are all showing the same data, RBS/IKON will always give the equipment away for nothing, so while the data is good, the value of a local dealer can only overcome so much when their price is 20% lower.
As an Independent Dealer, you must sell the manufacturer's Environmental Initiatives, yet also see what your dealership also does 'locally' in regard to 'green initiatives.'