Fujifilm to terminate Xerox

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- Nikkei Asian News is reporting that Japan's Fujifilm Holdings will terminate its sales partnership with U.S.-based Xerox in office equipment at the end of March 2021
- will not seek to renew a contract setting out trademark rights and regional sales boundaries between two companies
- Fujifilm will lose the right to use Xerox brand and will have to sell its products under its own brand
o Fujifilm may attempt to start a dealer network in the U.S.
- Xerox, meanwhile, will be able to enter growing Asian markets with Xerox-branded products
- Unknown how much longer Xerox will continue to have Fujifilm make most of its products

1/6/209:31 PM

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