Fuji Xerox has rebranded and will be known as Fujifilm Business Innovation as of 1 April 2021 as part of the company's plans to focus on its existing businesses and expand into new business areas such as cloud, artificial intelligence, and the Internet of Things.

Affiliates and sales companies in and outside of Japan will also change their names respectively on the same date, but Fuji Xerox said their new names will be revealed at a later date.

The rebranding comes as the company also announced it would not be renewing its technology agreement with Xerox, which expires on 31 March 2021.

Under the existing technology agreement -- which provides sales territories, and technology and brand licenses for each company -- Fuji Xerox's sales activities have only been operating in the Asia-Pacific region while Xerox's sales activities operate in other regions. read the rest here

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