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Artificial intelligence, machine learning and automation aren’t just in the realm of science fiction, and they aren’t technologies reserved for the largest enterprises and largest vendors, two MSP executives told an audience of their peers.

They are technologies in use today by MSPs and their customers, even if they don’t know it, Zac Paulson, CEO of Fargo, N.D.-based TrueIT—a member of CRN’s 2022 MSP 500—and Danny Perry, managing partner and chief of operations at Houston-based ITCubed, told a crowd at CRN parent The Channel Company’s XChange NexGen 2022 conference in Orlando, Fla.

“We’re already in the AI market,” Paulson said. “We’re already doing this. You’re seeing it each and every day. … [And] in an inflationary market, we’re going to see that driving faster and faster.” more here

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