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I'm trying to knock out an incumbent, pretty sure they will offer a straight 75ppm replacement of the existing device.  I'm thinking about offering my 90ppm Ricoh, thus if the account goes back to his dealer and wants an 85plus PPM device, the dealer has no alternative than to offer the 85 or 95ppm.  With that said, the dealer cost for those units are much more than the 75pmm. I'm seeing more than $6K in wholesale cost.  Where as my delta is only $1,600.

Good idea or bad idea?  Thoughts?

It could work but if I was against you I would simply tell the customer do you really think 5 pages per minute is going to make a difference especially when  they have 75ppm currently. Most likely (or I'd think so) the customer will go back and tell them you proposed a 90ppm and they will get the opp to go back and bring an 85 or 95 ppm proposal. 

But hey, Art, you think outside the box more than anyone I know so maybe it will work and knock them out. 

Canon is proposing another 75ppm device.  By offering the 90ppm device increase the speed of their output by 20%. In addition the additional leverage in speed would save time when processing that 60K monthly volume on the device.

I offered this on Friday, just tried to call the prospect, however bad cell line means I could not connect. I will wait until tomorrow.

Ty for the response!

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