Direct mail usage to increase for small biz
Survey results published by Taradel Inc. of small business owners
- 13% say COVID-19 is biggest challenge
- 56% state that increasing sales is primary goal in 2022
- 75% will use 2 or more media channels for marketing and advertising
- 73% believe that access to performance reporting of campaigns is extremely important
- Desire to run direct mail campaigns with matching Facebook and Google ads
- 82% plan to increase spend on direct mail in 2022