Direct Mail matters more due to rule change

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Direct Mail matters more due to rule change

Article published by IWCO Direct
- Google announced it will be phasing out third party cookies, which are used by online advertisers to track a user’s activity when visiting websites
- Move is to give individuals greater control over their online privacy
- Will impact how much companies will spend on web ads
- Resulting in shift to greater emphasis to first party data, which will drive increase in variable data/personalized direct mail pieces (produced by production color devices)

9/7/219:51 PM

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Direct Mail matters more due to rule change

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