Direct Edge Expands Capabilities, Increases Efficiencies, & Delights Customers with Installation of Fujifilm J Press 750S
June 8, 2021, Hanover Park, Ill. – In the spirit of continuous innovation, FUJIFILM North America Corporation, Graphic Systems Division, worked closely with Direct Edge, a print communication company with two locations in Orange County, California and a location in Denver, Colorado, to install a FUJIFILM J Press 750S at one of its Orange County locations. Direct Edge’s robust portfolio includes sports and event venues, retail (in-store signage/displays at grocery, clothing, and liquor stores), as well as banks and quick-service restaurants.
Direct Edge added the J Press 750S to their lineup after much success with the previous generation J Press 720S. After experiencing the versatility and efficiency of that unit, they were eager to update their unit, as the J Press 750S can accommodate larger paper sizes (6-up vs. 4-up), resulting in an increase in operations efficiency and improved ROI. Direct Edge estimates that the J Press is cutting operating costs by 50% vs. their existing production toner device, which they plan to remove.
“At Direct Edge, we are always investing in opportunities to provide our clients with the highest print quality while minimally impacting costs. We have confidence that the J Press 750S inkjet’s proven technology is far superior in quality, cost and color,” said Ryan Brueckner, co-founder of Direct Edge. “This allows us to start winding down our toner devices and eventually phase them out.”
The new J Press has allowed Direct Edge to move projects off presses that cost more money to run and have a lot of material waste, increasing cost savings and sustainability that will directly benefit its clients. Direct Edge uses multiple print platforms – wide format and narrow format, both conventional and digital – also known as printing “cross platform”, to be able to provide their customers with a complete printing solution, bolstered by the capabilities of the J Press.
“A company like Direct Edge that produces print for many varying vertical markets including quick service restaurants, events, retail, financial and beverage, highlights the versatility and value the J Press delivers to a print provider,” said Tom Pokorny, director, product management, FUJIFILM North America Corporation, Graphic Systems Division. “The investment in their new J Press 750S will continue to deliver on the business expansion they’ve been experiencing and increased operations efficiency for Direct Edge.”
The J Press’s ability to run up to 24 pt. stock and the fact that the first sheet produced on the J Press is sellable, makes it the only platform to meet this large customer segment and application need. “No other printing asset we have can meet this significant business opportunity,” said Brueckner. “Because of the capabilities J Press offers, and the print efficiencies it creates, we can now offer our clients even higher product quality while keeping costs down, significantly improving our own margins.”
“And in addition to the high print quality, we have customers who will accept nothing but the J Press for their jobs, even if it means they have to wait a bit longer or spend a bit more,” added Brueckner. “Add in the incredibly competitive pricing we’re able to offer because of the increased efficiencies of the J Press, it’s clear that the J Press 750S is truly helping us grow our business into the future.”
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada.
For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, highly functional materials, document solutions and imaging products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2021, the company had global revenues of $21 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: https://www.fujifilmholdings.com
About Direct Edge Media, Inc.
Direct Edge Media Inc. was established in 2001 and is one of the fastest growing print companies. Co-founded by Ryan Brueckner and Ryan Clark, the company started as a large-format photo printer and quickly evolved into a full-service print communications company, providing a variety of capabilities ranging from its proprietary Print-on-Demand program to print production to warehousing and logistics. With its main office located in Anaheim, California, Direct Edge also has a second production site in Anaheim and a third located in Denver, Colorado. For more information about Direct Edge Media, please visit our website at www.directedgemedia.com
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Media Contact:
Gregory Pas
FUJIFILM North America Corporation
630-259-7234
