Dear Sharp and Sharp/NEC Customers
We are excited to announce a new go-to-market organization that will fully leverage the best offerings of both the NEC and Sharp brands in the market. Over the past few months the Sharp NEC Display Solutions of America (SNDSA) and Sharp Imaging and Information Company of America (SIICA) teams have developed a new approach to support our customers.
As a second step in building stronger value to our customers, management from SNDSA and SIICA have been studying how to leverage the resource strengths across both organizations. Our objective is to use the greatest capabilities represented by each company and combine them into a single, more powerful team driving profitable growth through an efficient operating model. All areas of the organizations were studied: Sales and Marketing, Finance/Accounting, Business Operations, Service/Support and IT to determine the best way to move together to achieve our joint objective.
From the discussions and analysis it was decided that we would make the following organization changes effective February 1st, 2022.
Sales and Marketing: We are combining the Pro AV marketing and sales teams to intensify our focus on the end user customer and Pro AV Channel. SIICA Pro AV channel sales will work together with SNDSA channel sales as a single team under the leadership of Betsy Larson (SNDSA). Pro AV distribution account management will consolidate under John Sheehan (SIICA), who will also continue leading Sharp channel sales for other product categories. In line with unifying the sales structure, the Pro AV product marketing teams will be integrated and report into Jennifer Cheh (SNDSA). Todd Bouman (SNDSA) will lead the sales and marketing efforts of the Pro AV business for both the NEC and Sharp brands with both Channel Sales and Pro AV Marketing functions reporting directly to him and the Pro AV Distribution business having dotted line reporting.
Finance/Accounting and Operations: A common system and logistics model is being implemented that will enable better efficiencies and drive overall cost savings. To realize these savings, SNDSA will rely on SIICA for back-office support in finance/accounting, order management, logistics and IT. This provides better resource utilization and economies of scale across both the display and printer businesses. As part of this effort we will are implementing a unified system architecture and combined fulfillment and logistics operations by utilizing the Sharp ordering and logistics systems you are familiar with today. The planned go-live date is February 1st, 2022. This will provide a single face to the customer, simplifying our business model while building efficiencies in our companies.
Canada: To better align with Sharp’s regional sales model, the SNDSA Canada business will move over to Sharp Canada. Sharp has a well-established Canadian sales office that will provide a closer connection to the customer and provide greater reach into the overall market. SNDSA will continue to support Sharp Canada from a product, marketing and service perspective.
We are confident that by combining the Sharp and Sharp/NEC teams into a unified go-to-market structure we will be better able to serve you and the overall market. We look forward to sharing further details of this new approach in the coming weeks.
Best regards,
Mike Marusic
President and CEO, Sharp Imaging and Information Company of America
Chairman, Sharp NEC Display Solutions of America
Todd Bouman
President and CEO, Sharp NEC Display Solutions of America