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How to best use the information presented in this post. Easy. Based on the above, here’s exactly what you do:

STEP 1: Reschedule. Schedule your cold calling sessions early morning or late afternoon, preferably on Thursday, but avoiding Friday, especially Friday afternoon.
STEP 2: Prioritize. Make your cold call selection based upon how “hot” the leads are. If they’re streaming in from your web site ALWAYS make those calls first. For other leads on your list, call the most recently-harvested ones first.
STEP 3: Measure. Keep a record of your success rate. You may find that your industry, or your region, is slightly different than the averages. For example, if you’re a “night person” rather than a “morning person” you’ll likely get a better response calling late afternoon than early morning.
Do the above and you’ll double or triple your cold-calling success rate. It’s really that simple.

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for more go here http://blogs.bnet.com/salesmachine/?p=4114
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