Skip to main content

Basics of relationship selling a lot like 'Carnegie Method'


Relationship selling is the newest "buzzword" in the business - a process some call similar to making friends instead of the back-and-forth negotiation that is inherent in the selling process. Some say relationship selling is more about connecting, and Dale Carnegie showed how to do relationship selling over half a decade before it became the newest method touted at every seminar.


Building trust, saying the client's first name often, giving a firm handshake, the smile and active listening are all part of Dale Carnegie's book, "How to Win Friends and Influence People."

Put these together with the sales basics of studying and knowing the product, honestly answering questions, gaining trust and making follow-ups with clients and any salesperson's month will be a "good month."
Original Post
It's true. We read "How to Win Friends and Influence People" at our company and the principles are common sense, yet often take repetition and constant reflection to implement them in the day to day grind.

Relationship selling may or may not be a new "buzzword", but it's definitely not new. The best salespeople have been doing this for years.

We can't rely on always having the best price and the best product...

As I believe Brian Tracy says..."all things being equal most people would rather buy from someone they like...all things not being equal most people would still rather buy from someone they like".

Add Reply

Post
×
×
×
×
Link copied to your clipboard.
×
×