Canon report on production print
Published the “Print In The Eye of the Buyer” report based on survey of 200 production print buyers and influencers
- 62% of survey respondents find that customer feedback is a top priority when measuring the effectiveness of print marketing communications
- research is being summarized in 5 white papers available to Canon dealers:
o Identifying and Meeting the Needs of Today’s Customers
o Identifying Print’s Role in the New Communication Mix
o Enhancing the In-Plant Customer Experience
o Enhancing the Print Customer Experience
o Navigating Customer Purchasing/Procurement Processes