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NEWS RELEASE
For Immediate Release For More Information Contact:
Jan. 14, 2013 Brent Hoskins
Executive Director
Business Technology Association
(816) 303-4040

Workshop to Winter Break District Event

Kansas City, MO — On Feb. 6-7, 2013, the Business Technology
Association (BTA; www.bta.org) will host ProFinance 2.0 as a front-runner
workshop to BTA’s Winter Break district event, hosted by BTA Southeast in
Orlando, Fla. ProFinance 2.0 attendees will receive free registration to Winter
Break (www.bta.org/BTASoutheastEvent).

Over the last 10 years, the principles of ProFinance have dramatically
improved the performance of hundreds of dealerships. But with the introduction
of color, connectivity, software and managed print services (MPS) the business
has changed — and ProFinance has changed with it. ProFinance 2.0
incorporates these changes into the new industry model, including benchmarks
for MPS. With more than 30 key benchmarks, this management tool will help you
and your team achieve double-digit operating income.

John Hey and John Hanson of Strategic Business Associates
(www.strategicbusinessassoc.com) will lead this one-and-a-half-day financial
benchmarking workshop. They will share their knowledge from 25-plus years of
experience in building one of the largest dealerships in North America and on
advising many of the most successful companies in the industry.

This hands-on training will provide practical ideas that can be put into
action immediately. It will give your company the competitive edge that is so vital
in today's marketplace. Learn proven sales and service plans, effective
management bonus programs and critical organizational strategies.
ProFinance is one of BTA’s longest-running courses and has received
many positive reviews through the years. Among the comments from recent
attendees:

· “I have attended ProFinance several times since 2001, most recently in
2011. The model has helped us move from 3 percent profitability to more
than 13 percent within two years, and has assisted us in keeping the
profitability up, even when markets were down. The industry has changed
and the Hanson-Hey model has kept up with these changes, which shows
the understanding they have of the industry. I trust their insights." —
Robert Golowenski, Summit Business Systems, Oklahoma City, Okla.

· "We should have made the commitment to invest in this class years ago.
It’s more than a financial model, but a framework for continual
improvement. I’m excited to put this to use."
— Gary Thomas, Thomas Office Machines, Muncie, Ind.

Commit to improving the performance of your organization. Register today
and bring your key decision makers to ProFinance 2.0. It is an investment that
will give you and your team valuable knowledge and will provide immediate take-
home value.

For more information or to register for ProFinance 2.0, visit
www.bta.org/ProFinance or call (800) 843-5059. BTA members can also use
their $250 coupon received with membership when registering. Returning BTA-
member ProFinance students seeking a refresher course and the opportunity to
obtain the new model can attend for 50 percent off the member price (coupon
does not apply).

Founded in 1926, the Business Technology Association serves office
technology dealerships, resellers, manufacturers, distributors and service
companies. Its core members — office technology dealerships — consult,
sell and service hardware, software and supplies with the goal of helping
businesses maximize their investment in devices and technology. Through
the association's various educational programs, information, research,
legal services, publications and guidance, BTA member dealerships are
positioned to be the premier source of the office technology used by
businesses throughout the United States every day. For more information
on BTA, visit its Web site at www.bta.org or call (800) 505-2821. The fax
number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road,
Kansas City, MO 64145.
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