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Here's an email I got from one of my Blog readers, questhis will turn into a lead for a Premium Member, not a big machine, however everything counts towards the big picture, right?

Anything else I should have covered!!

Art,

I read your advice on total cost of a Ricoh Oficio SP 430DN. do you have any suggestion of a longer term lower cost solution. I have real estate agents that we produce marketing materials for in color. Our current color printer(HP3600n) is way under powered for what we need. I like the Ricoh because of the low cost of consumables, realize that once you hit 50,000 prints there are quite a few components that need to be replaced.

We are printing newsletters on legal paper from Word, two sided in color, then we fold them with a machine. The goal it to send a print job of 1500 newsletters and let it rip. 25-30 prints per minute will do, speed is not the main goal, reliability and low cost per print is.

Is there a better printer or copier that would do this type of work? We're trying to keep the initial outlay at $1000 or less. I'm ok with a used machine if the copy count is low. I'm a pretty technically skilled end user and refill my own print cartridges and can change out drums myself. I'm looking at buying two machines (two offices) and purchasing bulk toner to refill the cartridges.

Your suggestions?


Best Regards,

My response:

You posed this "The goal is to send a print job of 1500 newsletters and let it rip", how often will you do this per month or per year?

This will give me a better idea of what to recommend.

There's a funny thing about color printers and it's from all of the manufacturer’s not just one of them. When a manufacturer states a cost per page most times (95%), it does not include certain parts that need to be replaced in order to maintain optimum print quality, thus the low cost of consumables is not that low any more. These items are usually the transfer belt (imaging belt) and fuser (fixes the toner on the paper). Plus another not so well know fact is the page coverage for printers is rated at 4% coverage, which means if you condensed all of the image area into a square it can't cover more than 4% of the total area (for color printers this gets raised to 16% since there are four colors). I doubt that you are only printing 16% coverage on the page and probably more likely it's 40% (you could email me a sample page for verification).

Another not so good thing about color printers is most manufacturers over state how long the consumables will last. Printing onto thicker stock, envelopes, thin stock, printing less than 5 pages at a time, heat, humidity all take their toll. It's very rare that I see a printer get the manufacturer’s suggested yield for transfer belts, drums, fusers and developers.

Service usually is not included, meaning if the printer breaks and needs a part you'll need to pay extra for this, again this drives up your cost per page. So, where the Ricoh 430DN is .0976 (I don't believe this is correct, however that's what Ricoh states, I think it's more like .15 cents per page when you factor in service, parts and premature consumables) per page is does not include parts, nor service, nor premature failure of the parts I just mentioned.

What I'm getting at is your printing 1,500 pages and the cost per page of the new Ricoh is .15 cents that means on average you’ll spend $225 per month in consumables, service, parts and maintenance. Plus the cost of the printer, let's say you bought it for $1,000, amortized over 36 months means another $30 per month in the hardware cost. You add the consumables and the hardware and you're spending $255 per month. Odds are the printer won't last 5 years either and you'll have to buy another, and that adds another increase to your costs~

I'd like to see you get a color copier/printer that will last for years and years! These systems can be leased for 5 years for $83 (MPC 2030) per month and you can buy a cost per page agreement. The cost per page agreement means that the dealer will charge you .09 cents per page for color and bill you for 1,500 pages each and every month for a total of $135. Included in the $135 is all consumables, all parts, labor, maintenance and service, and basically you could put as much toner on the page as you want. So for $218 you have maintenance, service and parts included!! Not a bad deal.

My point, color printers are sold so you'll keep buying the consumables, it's a never ending cycle. Color copiers by far are the best choice as long as you have the volume. The more you print on a color copier the cheaper it becomes.

If you're in need of an expert to help you in making a total cost of ownership decision, I have Certified Print4Pay Hotel members that can consult and lead you in the right direction.

You posed:

I'm a pretty technically skilled end user and refill my own print cartridges and can change out drums myself. I'm looking at buying two machines (two offices) and purchasing bulk toner to refill the cartridges.

I'm not being rude, but if your volume is the 1,500 pages per month, you need to concentrate on your core business which is selling and not jerking about with refilling, replacing, and ordering of cartridges, you'll make more in one extra sale per year
.
Art
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quote:

I'm not being rude, but if your volume is the 1,500 pages per month, you need to concentrate on your core business which is selling and not jerking about with refilling, replacing, and ordering of cartridges, you'll make more in one extra sale per year.
Art


I love it! Truth be told, if he makes his offices more efficient for everyone, he will attract more agents, buyers, and sellers and will pay for his copiers many times over and over.
quote:
the dealer will charge you .09 cents per page for color and bill you for 1,500 pages each and every month for a total of $135. Included in the $135 is all consumables, all parts, labor, maintenance and service

[quote]

Art those newsletters are duplexed so add another $135 for the second sides. Plus the MFP's color scanning will permit virtually cost-free emails of color listings to potential clients.
I had another email from them and they are going to do 15-20,000 color pages per month. I then asked if he would like a Certifed P4P Member to help with quoting a viable product and TCO, they said yes! The lead went to Larry L since he covers that area for P4P.

It's only $79.40 for a years membership you'll get access to all of the forums, plus get some leads out of the deal, why not activate a Premium Membership today (it's also keeps the boards basic membership free).

Here's the link: http://p4photel.com/eve/premium

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