Skip to main content

I have been hearing more and more lately about using telemarketers, or "appointment setters" in house. I am hearing great feedback from several people about the number of deals they are getting now and how much business has been brought in. One guy I know has 5 and they are killing it from what he told me. They make 150 calls a day per person if I remember correct and are responsible for setting 35 appointments for the sales reps a week.

 

Does anyone have a feedback to share on this. I have thought it over a few times and never have pulled the trigger on it.

"If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water." - Ray Kroc

Original Post

Replies sorted oldest to newest

We do, but it's kind of a catch 22.  For one thing, it's hard to keep the good ones from moving into a field sales role or from going to a better-paying inside sales job in a different industry.  For another, executives use it as a reason to reduce certain components of sales reps comp plans.  I understand giving the telemarketers a cut of the commission but arguing that the department costs too much (especially when speaking to top producers) is a standard greedy owner cop out.

All that aside, I would prefer that ownership invest less in the telemarketing team and more in other marketing/advertising programs or promotions that bring value to our clients and increase the likelihood that we won more new business.

Add Reply

Post
×
×
×
×
Link copied to your clipboard.
×
×