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Whether or not you participated, we all know that Black Friday creates a painful sense of urgency in consumers that those of us in the non-retail world battle with constantly.

And while thousands urgently indulge in Cyber Monday, we cringe every time a prospect responds with, "Can you get back to me in a month?"

It's very likely that your prospect forgets your name by the time you reach out a month later. At HubSpot, this lacking sense of urgency is the number one objection we face in the sales funnel. It's happened to me on numerous occasions – which is why I'd like to share one of the approaches we've tested and have statistically proven to succeed for our buyer context.  read the rest here

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