Dale Carnegie once said, “When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion.”
Carnegie's right. While the logical details of a sale are obviously important, all things being equal, your buyers will make decisions based on how they feel about you and your product. In fact, research shows that when decisions are reduced to pure logic, it becomes nearly impossible for people to choose between multiple options.
Clearly, feelings are powerful. But how do you appropriately leverage them in a sales process?
The seven emotions below are ones that can have a powerful influence on purchasing decisions. Read on to discover why each matters, and how you can tap into it in your next sale. read more here