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Heading into a closing conversation with a prospect is always nerve-wracking. No matter how impressed they seemed during your demo or how enthusiastic your champion is, there's always a chance you'll lose to the competition, they'll decide to postpone their decision until next quarter, or they'll ask for a price you can't deliver.

A “yes” or “no” hinges on far more than just the specific closing sentence or question. But as you've probably seen, using the right words can definitely make a difference. Read on to learn the closing phrases you should (and shouldn't) use.

How to Avoid the Assumptive Close

The assumptive close is a manipulative sales tactic. Essentially, you act like the prospect has already decided. read the rest here

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