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Everyone's the CEO. You. Me. The person that just called you. The person you're about to call.

Lock that perception in your mind. Make it your habit for every contact.

This is a crucial point of sales success.

Outside of a disciplined work ethic, the most important ability of anyone charged with bringing in business is their ability to establish rapport and build relationships. And you do this by having respect for the individual as though they're the CEO (regardless of their true role).

Not a fake respect. A true respect.

This is the thinking that will help you and your team minimize your chances of making a costly assumption at some point in the future. Almost everyone who's been selling for more than a year can tell you their story of assumption that they wish they didn't have.

Remember this for every inbound call... for every outbound call... for every tradeshow floor.

Are you with me? Every. Single. Contact.

The right assumption: Everyone's the CEO.
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