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HP announced a bevy of new partner benefits to enhance their sustainability, insights, and community engagement during its Amplify Executive Forum Roadshow on Aug. 25.

These announcements build upon HP’s Amplify global partner program. Announced on July 15, 2020, the program aims to drive partner growth through an integrated support structure and incentives for collaboration. HP Amplify consolidates HP’s partner tools and training into a single program split into two distinct tracks.

At its core, the program focuses on performance, capabilities, and collaboration through a combination of transactional, contractual and hybrid selling models, adapting to the new ways people and organizations research and purchase electronics. The new partner benefits announced at the roadshow expand upon these focuses. more here

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