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Tagged With "brand"

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Re: Are Copier Sales Reps Asking the Right Questions

Old Glory ·
As you said, this blog wasn't meant to cover all the bases but your comments about brand loyalty and brand/service provider loyalty are only true if the decision maker has been the same for each decision. If you aren't talking to the owner, you may be talking to a totally different person than the one that made past decisions. You need to know that before you decide whether to pack your bags and walk away. Also, in a leased equipment environment, the decision to stay with the same brand and...
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Re: Sales And Branding Must Get Married, And Larry Levine Is The Priest

Art Post ·
What is a recovering copier rep?
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Re: Sales And Branding Must Get Married, And Larry Levine Is The Priest

Larry Levine ·
Art, you will figure it out one of these days!
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Re: Sales And Branding Must Get Married, And Larry Levine Is The Priest

Art Post ·
Do you mean former copier rep? The only way I can see myself as former is when I retire. Recovering almost sounds like selling copiers was a "bad thing"?
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Re: You're In Sales Your Brand Does Matter... 5 Creative Ways Sales Reps Can Become Brand Magnets

Sherri ·
Thank you for your e-mail.I will be out of the office and have limited access to my e-mail from August 15th through August 30th.. I will review your message upon my return. In my absence please feel free to contact Jim Singer ( jim@kopi.ws ) or Cynthia Wankum ( cynthia@kopi.ws ) for immediate assistance during this time. Have a great day! Sherri Wilbers President KOPI 518 Cheyenne Drive Jefferson City, MO 65109 573-893-4545 (ext. 203) www.kopi.ws sherri@kopi.ws
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Re: 5 Reasons Why Leaders Of Copier Dealerships Should Have Strong LinkedIn Profiles

Petra ·
Excellent stuff, Larry!
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Re: 5 Reasons Why Leaders Of Copier Dealerships Should Have Strong LinkedIn Profiles

Larry Levine ·
Thank you so much Petra. This is so important that executives understand the impact they could have by becoming evangelists of their company socially as well.
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Re: 5 Reasons Why Leaders Of Copier Dealerships Should Have Strong LinkedIn Profiles

Art Post ·
Larry I believe, you believe it, yet it seems to me the involvement of "C" level execs on LinkedIn is very low, unless they are all lurkers. There's only a handful of "C" level execs in our industry that promote, inspire and engage. One of my biggest concerns with LinkedIn is that most "C" levels execs either don't have the time or are too busy running the ship to become active. Maybe that next generation may turn the tide with LinkedIn, but for right now, I know more Boomers that are much...
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Re: 5 Reasons Why Leaders Of Copier Dealerships Should Have Strong LinkedIn Profiles

Larry Levine ·
Art, Nice comments. Love the Promote, Inspire & Engage! Just as the dealership website is a necessity so is their LinkedIn presence as well. Most don't give a second thought but they should as this directly affects their image. Setting aside 30 minutes per day is not asking much. Set the example.
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Re: BYOB... It is Not What you are Thinking...

Art Post ·
Larry makes some excellent points and don't I know it. For the last ten years I've grown the P4P brand and my own brand through writing at least two blogs a week, sharing content on LinkedIn, sharing on Twitter, and answering any questions related to our industry that I can find on the web. If you can't blog for your own company then blog for yourself on LinkedIn, it's a great venue to get started! Someone will say, well, uh, I don't know what to write (Denver just gets turnover on Panthers...
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Re: BYOB... It is Not What you are Thinking...

Larry Levine ·
Art you are spot on with your comments. As sales reps we must become more aware of our brand presence online. I can't stress enough how critical building brand credibility is to you as a sales rep. You may not believe it now but just wait for all of those change resistors as they see what the change creators have paved.
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Re: If An Old School Copier Rep Can Build His Brand, So Can You!

Larry Levine ·
Thanks Art glad you liked
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Konica Minolta Again Ranked #1 in Brand Loyalty in Brand Keys’ 2019 Customer Loyalty Engagement Index

Art Post ·
January 22, 2019 15:39 ET | Source: Konica Minolta Business Solutions U.S.A., Inc. Ramsey, NJ, Jan. 22, 2019 (GLOBE NEWSWIRE) -- Konica Minolta Business Solutions U.S.A., Inc., (Konica Minolta), announced today that it has again received first place in Brand Loyalty in the 2019 Brand Keys Customer Loyalty Engagement Index. This marks the twelfth consecutive year that Konica Minolta has received this prestigious recognition. Brand Keys, a New York–based client loyalty and engagement...
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If An Old School Copier Rep Can Build His Brand, So Can You!

Larry Levine ·
"A brand is no longer what we tell the customer it is - it is what customers tell each other it is" Scott Cook Should copier sales reps leverage the power of branding to differentiate themselves to rise above the noise? My answer, an absolute yes! Branding is powerful. When you think of brands, most turn to large brands such as Google, Amazon, Starbucks and McDonalds, just to name a few. Why is establishing a world-class business brand invaluable? Besides the distinct value it brings,...
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5 Steps I Followed To Build My Personal Brand As A Copier Sales Rep

Larry Levine ·
In a previous post, I posed the question, "Should copier sales reps leverage the power of branding to differentiate themselves to rise above the noise?" My answer, an absolute yes! I don't care if you sell Ricoh, Canon, Konica Minolta, Xerox, Toshiba, Sharp, Kyocera or the other multitude of manufacturers; they are all copiers which do virtually the same thing. "What you do makes a difference, and you have to decide what kind of difference you want to make", Jane Goodall Dealer Principals,...
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3 Reasons Why Copier Sales Reps Help Your Dealership's Brand

Larry Levine ·
When people ask you about yourself, what are the first few things you share? Aside from where you may live or whether you are married with kids, one of the first things you are most likely to share is your job title or what you do for a living. There’s a good reason as work is a common thread in most of our lives. Sharing with someone where you work and what you do gives them a good idea of what’s important to you. This is just a part of normal "get to know" conversation. In previous posts,...
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3 Ways Copier Sales Reps Boost Their Close Rate by Branding Correctly on LinkedIn

Larry Levine ·
As copier reps, it is imperative to continue to nourish, maintain and grow your existing client base. What has become challenging is grabbing net new business. Net new business fuels the growth of your dealership! As copier reps, there is a new currency and we call this trust and value. We must adapt and adopt to integrating the use of social media to create major branding and marketing opportunities to build trusted networks. In the business community, people "believe" when your friends...
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Canon Ranked As One of the 2015 Best Global Brands by Interbrand

Art Post ·
October 07, 2015 03:19 PM Eastern Daylight Time MELVILLE, N.Y.--( BUSINESS WIRE )--Canon U.S.A., Inc., a leader in digital imaging solutions, today announced Canon has been ranked 40 out of 100 on the 2015 Best Global Brands and third among Japanese Best Global Brands. Interbrand’s annual 100 Best Global Brands ranking report identifies and evaluates companies that have created and sustained strong global brand performance. The standings are based on publicly available information including...
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Are Your Salespeople Providing a Reason to be Hired?

Larry Levine ·
All human beings are entrepreneurs. When were in caves, we were all self- employed... finding our food, feeding ourselves. That's where human history began. As civilization came, we suppressed it. We became "labor" because they stamped us, "You are labor." We forgot that we are entrepreneurs. - Muhammad Yunus, Nobel Peace Prize winner and microfinance pioneer In the start-up of YOU , Reid Hoffman and Ben Casnocha share how you can accelerate your career in today's fiercely competitive,...
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BYOB... It is Not What you are Thinking...

Larry Levine ·
    Those good ol' college days... What to bring, a six or twelve pack? Case or Keg? Those BYOB quandaries. This quandary had me thinking, is it appropriate to BYOB to your own sales party? Of course it is as you should always be  Building Your Own Brand. "Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms." Simon Mainwaring We all agree, a company's brand is one of the most important factors to its ongoing...
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When It Comes To Your Brand BIGGER Is Better!

Jason Madden (Guest) ·
Signage is often something taken for granted by customers, but it is a key component in an overall business marketing plan. The right signs, banners and posters – both inside and outside your business – effectively attract new customers and direct current clients to the products and services they need. We have tips to help you make the most of the signage you use. Use the Right Materials There are many different types of materials that can be used for your signage today, including metal,...
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HOW TO BUILD A LASTING LOGO FOR BRAND IMPACT

Jason Madden ·
Building a logo is only one part of your brand, but it’s also an incredibly important visual representation of what you do. That sounds like a lot of pressure, but there are some easy steps you can take to make sure your logo has lasting power and conveys exactly your mission. Check out these tips. Things to Consider You may not be able to design this logo in-house if you don’t have the design staff—that’s ok. You can meet with a design group who develops logos and work with them to...
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Konica Minolta's Brand Movie "Made from ORIGAMI -- The Shape of Motivation" Now Available on YouTube

Art Post ·
TOKYO, Jan. 31, 2014 -- /PRNewswire/ --Konica Minolta, Inc. has produced a Web drama, "Made from ORIGAMI -- The Shape of Motivation," in which its multifunction printer gives shape to the ideas of clients through "origami," or the...
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3 Reasons Why You Are What Your LinkedIn Profile Says You Are - A Copier Sales Rep!

Larry Levine ·
Hall of Fame and National Football League head coach Bill Parcells. When asked if his mediocre team were “winners or losers” Parcells responded... "You are what your record says you are" Bill Parcells The Copier Sales Rep Test... If it looks like a copier sales rep, acts like a copier sales rep, and speaks like a copier sales rep, then it probably is a copier sales rep. The truth my friends, quit hiding behind your business cards while dressing yourself up with fancy shmancy titles such as;...
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Sales And Branding Must Get Married, And Larry Levine Is The Priest

Larry Levine ·
I met Donnie Tuttle on LinkedIn as we are both recovering copier sales reps. Instantaneously, we had a common bond... sales stories. Stories I believe are the foundation inside the sales process. “Storytelling is the most powerful way to put ideas into the world today. Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.” Robert McKee This led me to get to know Donnie Tuttle ; Level Up Sales...
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5 Adjectives To Consider As You Build Your Brand As A Copier Sales Rep

Larry Levine ·
I know what you all are thinking... Adjectives, Brand, Copier Sales Reps... Over my 28 years inside the copier channel, I have heard many colorful adjectives used to describe copier sales reps. I thought for a moment, "How can I turn this into a teaching moment?" Adjectives can be used in a positive or negative manner to describe "us" as copier sales reps. Adjectives such as... Ambitious, Energetic and Talented or on the opposite spectrum... Abrasive, Abrupt or Tacky. Think about this for a...
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Yes! Business Owners Spent $90,000 Annually For Yellow Page Ads But Can't Find $$$ To Help Their Sales Team Transform... Come On Man!

Larry Levine ·
The year was 1988 and these were my two best friends as a copier sales rep... The first copier dealership I worked for in 1988, had the largest advertisement in the copier section of the Yellow Pages. Dealer principals and business owners didn't think twice as the Yellow Pages was THE SPOT where you advertised to get targeted calls from prospects. Sure it was expensive, but it didn’t matter. Consumers trusted the Yellow Pages for the information they needed. Business owners paid for what...
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5 Reasons Why Leaders Of Copier Dealerships Should Have Strong LinkedIn Profiles

Larry Levine ·
More and more C-Level executives are becoming increasingly aware and comfortable with their own thought leadership style and their ability to reach more people than ever. LinkedIn has become the channel to share insight, expertise and knowledge. In the growing digital world, social media outlets allow companies to be perceived as interactive and relevant to prospects and their clients. There is a demand for a more personalized message from companies, especially so from C-Suite leadership and...
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5 Reasons Why Leaders Of Copier Dealerships Should Write Blog Posts

Larry Levine ·
Dealer principals and executives must keep up with the evolving business world to stay relevant and competitive. Employees, vendors, clients and potential prospects look to the top to communicate with you to foster trust and help them feel invested with the brand; your company. Show them you’re ready to have conversations by putting a voice behind your organization’s leadership. As a sales and marketing tool, blogging is all about reaching out and talking to the right people in a meaningful...
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Attention Sales Reps...Your LinkedIn Profile Is Your Storefront - Are The Windows Broken?

Larry Levine ·
Think about this for a moment... I bet all of us have encountered the broken storefront window. Just for a second or two doesn't this affect our thought process? What happened? Who did this? When will this get fixed? Track with me... As a sales rep when your LinkedIn profile offers no clear path for visitors (your prospects or clients), that's the exact impression you give about you and your ability to help their business. You're affecting their thought process. With nearly every business...
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Why Sales Teams Should Stop Using LinkedIn

Larry Levine ·
I know what you all are thinking.... Rationalization runs rampant as mental justifications sets in... "We are three years behind major cities in technology" "This is small town USA, very few of our clients have LinkedIn profiles" "Our clients aren't social" "We have a great client base" "Can't expose our competitor's to what we are doing" "I am too old for this social stuff" (Attention Boomers) More rationalization from sales reps... "Prospects are not returning my emails so I will stop...
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You're In Sales Your Brand Does Matter... 5 Creative Ways Sales Reps Can Become Brand Magnets

Larry Levine ·
"What do you wish for people to associate with you when they think of your name?" As sales rep,Your brand whether you believe it or not is extremely important to your success in this highly connected, digital business world. How much time and effort are you dedicating to building your personal brand? You do have a brand. It is what people associate with you; it is WHY your professional and personal network seeks you out for information. Social media is everywhere. It is deeply rooted in our...
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Sales Transformation... The Key To Success As A Copier Sales Rep

Larry Levine ·
I had the privilege and honor in attending the Print Audit Top 100 Summit in San Diego, California, September 7-10, 2016; as a sponsor and speaker . This event stamped in my mind, this is one helluva a great time to be working inside the office technology environment. The team at Print Audit led by John MacInnes brought the brightest minds together inside the imaging industry to help chart their own course. From copier dealer principals through to sales teams the business world is your...
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Are Copier Sales Reps Asking the Right Questions

Art Post ·
Over the last couple of days, I've been approached about help with device recommendations and or configurations from a few of our newbies. I love it when they come to me for help, because most of the time I'm on my own sales island and really have no one to turn to if I have questions about devices or configurations. Thus, the reason why I post most of my questions on the these forums. I need to hear from others that have more knowledge that I have. I've always stated over the years that we...
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New Multi-Brand Dealers Flock to Xerox Due To Open Platform, Broad Portfolio, Active Recruitment

Art Post ·
on April 25, 2017, 8:10 pm EDT Printer-friendly version Email this CRN article Pages 1 2 3 next › last » Norwalk, Conn.-based Xerox said it wants to grow its U.S. print-focused partners by 25 percent as it aims to penetrate the small to midsized business (SMB) market. The plan? Convince partners who are representing multiple brands to consider Xerox's broad portfolio and new open platform. "Our coverage for our brand isn't enough," Darren Cassidy, president of Xerox's U.S. channel unit, told...
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Is Your Brand As A Sales Rep As Genuine As Peyton Manning?

Larry Levine ·
Peyton Manning, the true personification of what it means to be a quarterback in the National Football League. He was the first one at the practice facility to work out, first to watch game film and then off to the practice field for 3 hours. He not only studied offensive schemes but he would also study the defensive coordinator he’d be facing in the next game. He wanted to know what the defense was preparing to do. Imagine a sales rep studying their competition to know how well to sell...
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Memoirs of a Copier Sales Person "Differentiating the Price Buyer from the Value Buyer"

Art Post ·
Differentiating the price buyer from the value buyer was a conversation I had last week with one of our VIP/Premium Print4Pay Hotel members. I'll start with why I found this to be an important topic. If you follow or are connecting with many of the sales soothsayers on Linkedin most of them are missing the point when it comes to selling. Note I did not mention sales but "selling" which is the act of closing the deal. Most will say create value, build a relationship, and don't drop your...
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RISO Unveils VALEZUS, a New Brand for the Production-printing Market

Art Post ·
1 The new brand, VALEZUS One of RISO’s commanding strengths is the development of inks optimized for high-speed paper feeding and high-speed printing. This expertise enables RISO to deliver unique printing solutions serving the demand for high-volume printing. With technologies developed and cultivated in this field, RISO launches the VALEZUS, a fresh brand targeting the production-printing market. VALEZUS T2100 The first product of the new brand, the VALEZUS T2100 is a high-speed full-color...
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Re: Why Sales Teams Should Stop Using LinkedIn

Art Post ·
Sharing educating content on social media is something that needs to be done on a daily basis. It takes less than ten minutes a day. Just like prospecting, it's something you do every day of the week, and even weekends!
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Re: Why Sales Teams Should Stop Using LinkedIn

Larry Levine ·
Yes correct Art. However, this is part of a well rounded approach to integrating the use of social. As the parody states, "Stop using LinkedIn" I see all too many wing and a prayer approaches to LinkedIn or for that matter any social. This is a great time to be in sales but collectively management must be fostering an environment of building up sales reps digital skill sets. Practice, practice and more practice. This must become top of mind for all management.
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Re: Why Sales Teams Should Stop Using LinkedIn

Art Post ·
Larry Really??? "but collectively management must be fostering an environment of building up sales reps digital skill sets" I guess those skill sets are easier for of us, and not easy for others. Frankly, I find it hard to believe that a sales person can't grasp what to do with social media.
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Re: Why Sales Teams Should Stop Using LinkedIn

Larry Levine ·
Yes Art management must provide support and education. Very few and I mean very few sales reps understand what to do with any aspect of social media. If a sales rep plans on having any career inside this channel they must adapt/adopt a digital mindset. This means leveraging their brand as well. It is time for change and I am here to help facilitate.
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Re: Why Sales Teams Should Stop Using LinkedIn

Petra ·
Great post, love it!
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Re: Why Sales Teams Should Stop Using LinkedIn

Larry Levine ·
Thanks Petra. Have a fantastic week!
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Re: Why Sales Teams Should Stop Using LinkedIn

Petra ·
You, too, thank you!
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Re: Memoirs of a Copier Sales Person "Differentiating the Price Buyer from the Value Buyer"

Dave Smith ·
Great post Art! Dave Smith 519-617-7657
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Re: Memoirs of a Copier Sales Person "Differentiating the Price Buyer from the Value Buyer"

Art Post ·
Glad you enjoyed it and thanx for being a valued member!
 
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