Tagged With "content"

I just created my own YouTube channel doing product videos with future ones planned mostly focussed on MS365. https://www.youtube.com/watch?v=_OotckdOtEg ... and I am working Linkedin a lot more in different ways. Most of the people I know say they have never gotten a lead from Linkedin. They think of this site as a static business card talking about who they are and not what they can do for the customer. They never post to Linkedin. Like most things, Linkedin requires almost daily work to...

SSG that's an awesome video! You can send links to clients, and direct them to your channel. It's a virtual demo that keeps on giving. Kudos I have some of the same issues with getting appointments through Linkedin, however I know of several peeps that use Linkedin as their only source for prospecting and they are doing well. I will keep working it since I have a Navigator account now

Kind a reminds me of the "six foot question". TY

What would the question be?

Thank you Art. Glad you enjoyed.

Note from Art: I'd like to introduce Nathan Dube to every one. I contacted Nathan a few weeks ago and asked him if he could write a few blogs in reference to "pull marketing" and the power of adding video to your web site and You Tube. Video is the go to choice for clients that are searching for a product or a service. It's even more popular than blogs. I sure Ray S can attest to that. Please feel free to leave a comment. In the near future I'll also be introducing video here and on You...

Busy, busy day for me. I started at 7:30AM and it's now 9:45PM, I figure I still have another 30 minutes or so to go. One thing I noticed today is that the pace of industry press releases as slowed to a crawl. Tomorrow marks the last day of the year for most copier manufacturers, I can only image the deals that are available for dealers right now. Yes, it's one of those years that will go down in the history of the industry. Today was interesting to say the lease. I had 40-50 contacts in my...

This is the first night since I started writing this blog series that I wasn't sure what I was going to write about. After 43 days of writing how much more can you cover or how much more content can you provide for other peeps with help they might need. Tonight I'd like to cover a few things I've been doing everyday other than taking the occasional break and lunch. Many weeks ago I learned that I can't work with the TV on in my office. It's too distracting especially when I have the news on...

I've been writing original content for the past 6 years or so, maybe even longer.  One of my courses in High School was creative writing,  though I never did well in English, I've always enjoyed the chance to put thoughts on paper and...

"Coffee is for Closers" a legendary sales line from the iconic sales movie Glengarry Glen Ross. Yes, closing is part of the sales process. However; allow me to introduce you to a new mantra... "Content is for Closers" Think of all the collateral material as copier reps you share with prospects and clients throughout the life of the sales process. Each stage of the sales process demands educated conversations and an accessible supply of quality information. In this hyper-connected, instant...

It's my pleasure to introduce our first quest blogger for "What is Workflow?"  Doug Gruver has been doing this Document Management/Workflow longer than I've been doing copiers.  For me, Doug is my "go to" guru.  Enjoy! Wikipedia has several definitions of “workflow” – look it up.   https://en.wikipedia.org/wiki/Workflow Workflow Management is the sub-definition that best describes what we in the it/content management business call workflow.

Seventy Two hours until the close of the month, the quarter and the year. OH bother!    My first appointment of the day was with an existing account that had placed a $50k order with me last month. Just as I arrived our company delivery...

5 predictions for 2017 about ECM and optimizing workflow processes.

In my prior my post, 5 Things Top Sales Reps Do And Why Most Just Shoot Themselves With Complacency Bullets , pinpoints what makes sales reps so successful. Great salespeople do the same thing every day. They are purpose driven. They focus on the success and happiness of their prospective and current clients. They are able to see the business world through the eyes of the other party. They are naturally curious and love serving their clients. The silent killer to sales success lies with one...

It' just about 10PM, and I just finished up my LinkedIn chores. Twice a day, once in the AM and then after dinner, I'll spend about 30 minutes viewing my wall, sharing content, adding content, commenting on content and then wishing everyone a Happy Birthday and or a Happy Anniversary at their job. It's my way of keeping up with contacts and promoting content that I like or find useful for others. Was there anything unique about today? Naw, I had to process an order early in the AM, then it...

In my last post, Sales Reps... Why writing content should be part of your sales strategy , I speak to successful sales reps recognize and learn how to not only engage the new digital buyer but to align their online and offline resources to the buyer journey. Successful sales reps realize the one critical part of addressing the new buyer’s journey is not merely creating digital tactics, but focusing on how they engage prospects and even clients once they engage digitally. Successful sales...

I didn't have to do it but I did. Last week I sent an email to all the sales managers at Stratix with a cut and paste of Section 179 web site. Hoping that they would share will all of their sales peeps. It's crazy that when I speak about Section 179 most business owners have no clue what it is or how it can affect their profit margins. Enjoy these awesome threads from 5 years ago this week! Konica Minolta Named Leader in 2014 Magic Quadrant for Managed Print and Content Services Art Post ·...

I was surprised when I saw this video on my facebook feed early today. As you know I'm a big fan of @Ray Stasiezcko, and post his content on a regular basis. My main reason for that is Ray preaches change and gives is insights on a regular basis that we can't become irrelevant in our industry! Ray thanx so much for posting this it makes all of hard work worth it!

I watched both videos. I guess it depends on the audience target. I didn't get either one. I've watched a couple of Marvel movies, but I didn't connect with either of these. Walked away bemused!

JEFFR: I am sorry you did not understand the videos but I do very much appreciate you taking the time to watch. The fact is, HP understood the value in these videos and co-branded and paid for the production of the space video. AND... it resulted in new business/clients. Feel free to reach out to President Michael Carpentier at Expert Laser Services for details.

Thanks Art, I appreciate or comments and the great work you do regarding the P4P site. Have a great week my friend

Nice, and a few tips about fishing. You can't catch fish with out having your line in the water. Supplying content is something that you need to do on a daily basis (yes, even Saturday and Sunday). There's an old saying with fishing, "you don't leave fish to find fish". Thus, stay with the sites that provide you the best audience for your content.

Thanks Art. In order to have success fishing the right bait must be used. All too often sales rep post content with very little thought and wonder why there is no engagement. The correct bait will yields the bites needed to start conversations.

COVID19 "Remote Working" Day One Hundred and Three of Selling I was so angry that I took my the mug of coffee that was at my desk and starting beating the crap out of my notebook. I must have smashed it twenty times, by the time I was finished I had completely destroyed my notebook. All I could think of, is what did I just do, this notebook isn't even mine. How the heck am I going to explain this to my company? I thought about blaming the dog, I then thought maybe the cat, maybe I could say...

COVID19 Remote Working Day One Hundred and Seventy-Seven of Selling Copiers Off to the races! I'm now in the last month of the selling year. Just like any other year I find myself behind the eight ball again. After some research today I need to secure about $80K in orders for December in order to meet my annual quota. I have that content/hardware appointment tomorrow at 11AM. I believe this is the 7th meeting we've had in the last 30 days. I'm hoping tomorrows meeting will be the last and we...

COVID19 Remote Working Day One Hundred and Eighty of Selling Copiers Last time I blogged on this series was last Tuesday. Of course Wednesday was the day before Thanksgiving and I was off on Friday. Thinking back the Thanksgiving break is always the same, it's always four days off. Having off that many days in a row, especially moving into the last month of the year is great to reset for the final countdown. It's also a tradition of sorts that I take a weeks vacation after Christmas to...

COVID19 Remote Working Day One Hundred and Eighty-Four of Selling Copiers The blog I wrote last week centered more about how I feel about the state of our industry. There's no getting around the fact that business is not what it used to be for copiers. But who the frak needs copiers when you can also offer up content solutions? Today I received a referral for a content opportunity and it's going to be a decent sized one. Thus in the last 30 day I have three content deals working. Yes, one of...

COVID19 Remote Working Day Two Hundred and Sixty-Seven of Selling Copiers, BDR, Managed IT and Content It was great to have half the day off on Friday and even better to be with our family and friends for Easter. Last Friday as expected was dead as a doornail with Good Friday and Passover Week. Spring is finally here for good in New Jersey and that means to continue my mega prospecting ways for April. When you have no orders to write and and very few appointments the only left to do is too...

Content is exploding and more clients are in need of our services. Join me and Monte for a short chat about his software CC Scan and how it can help sales people, clients and dealers.