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Most of your business’s prospective customers will not buy from you instantly. You cannot simply introduce someone to your products or services once and expect that they will go the rest of the way by themselves. Unfortunately, this simply isn’t true.

The first point of contact is important, of course. You never get a second chance to make a first impression. But many salespeople and marketers make the mistake of crafting a perfect sales email, holding a great meeting, or running a fantastic product demo, and then sitting back and doing nothing.

If you’re guilty of this, you might need to perfect your sales follow-ups. Read on to learn how to do this, and why it matters. read the rest here

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