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Reply to "Sales Tips"

Sales Pipeline:

A sales pipeline is a very important concept in selling because it is the recognition of the origin and result of each sale. Each sale starts as a lead -- which is a phone number, a name, an email address, a referral or someone who walks into your store -- they are leads. From there, you qualify the lead, which means, you make sure this person is capable of becoming a customer -- either they have enough money or the right size outfit for your product. For instance, you might sell mini-vans, and a good qualifying question is: Do you have any children. If so, you might try to sell this person. If not, you would try to sell them another vehicle that isn't so family oriented. From there, after you've qualified a lead, you sell to them and you either get a "continue", an "advance" or a "decline." I'll explain those later. A "continue" can turn into an "advance" which can turn into a customer -- or a sale. chiching.
So a sales pipeline goes like this:
lead ---> qualified lead --> continue/advance --> customer --> repeat customer

Some products have a quick pipeline. Some products have a longer pipeline. Generally, the more expensive the product, the longer the pipeline (although that is only a general rule.)
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