I understand the sentiment but if I sell 2X, should I make the same as 2 reps selling 1X? Think of the salary and benefits the company has saved by me doing twice the sales.
Then there is the incentive piece. There really is incentive in bonuses. We would all like to say that we put in 100% all the time, but who hasn't put in those extra hours in order to reach a bonus. Many of us followed with great interest, Art's daily accounting of his days leading up to the end of the year as he labored, even on weekends, to reach the goal. I'm guessing there was a bonus incentive pushing him along.