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Reply to "Thoughts on Manufacturer' App Platforms"

I see them as fluff for the most part.    I explain what they are on most demos.  I've also set up Ricoh's free 60 day trials for a number of accounts but I've never had a single customer spend the money to pay for it and keep it.  

Take a look at your smart phone.  Nearly every app I've ever used is a free app.  The apps are easy to set up.  I do not pay extra for apps monthly and I certainly don't have to go to the Verizon store to get the app installed, set-up by their techs.  The Verizon store also is not spending their time training me how to use apps.

The apps will never be embraced until they go to the phone model where the customer can add or delete them at will, they are easily set up by the customer and they don't put an added burden on the selling dealer to sell and support the apps.

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