jayjay
thanx for the reply, there's much to be said about the difference in markets that we server. I'm competed with dealers owners also, and have lost 90% of those deals also.
Just like your dealership is great with refurbs, we really don't get into those. I focus on wide format to limit my competition, most times that puts me in the driver seat. Maybe just focusing on pre-owned, refurbished is the way to go. Just and idea.