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Reply to "So Many Choices"

Great Article

The biggest problem we have had lately is product inconsistency from RICOH. Each new system has or does something slightly, but significantly, different from the last one released. The 2035 was a step up from the 1035/45 but even with the advancements it was still lacking the SMTP authentication that we had previously. Then comes the 2022/27 with major advances in scanning (SMB,FTP,LDAP) and enhanced fax features, etc…

Its great to tout the “new technologies” of the latest systems but if during qualify it is determined the customers needs are more in line with a 2035 then you have to be careful. You don’t want to confuse the customer regarding the systems capabilities nor do you want to leave them with the feeling that they are not getting the latest and greatest.

We are hoping the 2022/27 is a core product, feature-wise, for the near future. And have spent a lot of time training on it. But who knows?

It’s difficult for reps to know all the slight inconsistencies and when qualifying a prospect. Consequently it can make it even more confusing for our customers.
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