stress on the benefits on your sales copy. The buyers will definitely think of what is in the product or service will do for them. Therefore, by high lighting more benefits, the greater possibility you are going to catch the interest of the buyers.
To come up with great benefits in order for you to tell your visitors, you should think deeper rather than just common benefits like thousands of other websites stress on their sales copy such as save time, save money, easy to use, and others. On the other hand, you must create benefits that are unique and one of a kind that makes what you are selling is a must have product or service.
You also should write these benefits in the bullet points for your sales copy so that your visitors can quickly see and read them.