tell them who you are, what you do, give a value statement (WIIFM), ask for appt. and give them a way out if they don't want to take the next step.
Good morning Mr/Mrs/Ms CFO, my name is Neal Petermann and I specialize in working with Chief Financial Officers, helping them to evaluate and contain costs associated with the producing and managing of documents. I recently help Mr. CFO with XYZ and was able to help them reduce costs for producing documents by 35% while at the same time improving work flow productivity by 60%.
I'd like to meet with you, share with you some industry trends and talk to you more of how I believe I can help XYZ company achieve similar results. Ourinitial appt. will last only 30 minutes and if after that time you find enough value in what I've presented to take the next step, great! If not, that's fine too, we'll simply shake hands and perhaps partner inthe future.
I am currently setting my schedule for (2 weeks in advance) would this day and time be good for you?
my 2cents worth