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Reply to "Sales Tips"

KEEP IT SIMPLE
Just a few words of advice about your email correspondence. Keep your messages brief and to the point -- write only a few short paragraphs.
Your writing style should be upbeat, but professional. Don't sprinkle your copy full of exclamation marks as this has a tendency to look phony! Rather, use strong transitions, dashes, interesting adjectives and crisp writing. Be sure to include all your contact information and a direct hot link to your site.
Consider a closing signature that includes all of the appropriate contact information, and a one-line company description. The idea is to make it as easy as possible for everyone. Following is a sample:
Candace Allen
Puppies and Dogs Galore
http://www.puppiesanddogsgalore.net
"Gifts and Information for Your Dogs and Puppies, Since 1997"
810-555-2325
3467 Sherman Way, Calabasas CA 91276
Ask a friend or two to read your email correspondence to get their constructive advice.
Make sure that you proof your writing carefully as customers will be turned off by poor grammar or spelling errors. Also, keep track of your messages. If you don't, you may end up sending double emails and this will be annoying to the recipients.
Here is an idea about how to use the information that a customer sends you.
If a customer writes you a glowing review of your product and services, then you should consider asking the person if you could quote them on your website. You can create a "Customer Testimonials" page for all of this feedback. Just use first names and the customer location. For example:
"I've shopped at your site for years and love the personalized online service. When I have a question, your staff always contacts me promptly with an answer. Your products are the best and I always feel like a valued customer."
Stephanie
Fairview, Indiana
Wow, what a fantastic endorsement! This deserves to be featured on your site, so don't be shy about asking.
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