Why "traditional" marketing doesn't work
Even though the field of advertising, promotion, and public relations has evolved, many businesses keep doing things the old way. They push their message upon their prospects with high frequency campaigns. While these attempts once worked well, their overuse in the markets has diminished the effect.
This technique is used to force customers to remember the product after hearing about it multiple times. This message "pushing" is now just pushing the customer away, alienating them into ignoring you and your product.
Right now, these companies are still using the old methods of advertising, leaving the door wide open for enormous opportunity.