quote:Originally posted by Art Post:
One-of-A-Kind Marketing
Many folks buy because of a "fear of loss". Can you market your product as a "one-of-a-kind" for a "limited time only?" Show them what they stand to gain as well as what they will lose if they don't order now. One auto salesperson we know always shows the purchaser a model that is a "second choice" in case the "preferred model" gets sold before the customer makes a decision. This can really speed up the sales process.
Yes the "impending event close" is still a viable choice in our business. Whether it's the classic "This special price is only available for X amount of time" or "This is the only one we have at this price and my sales manager said the first one with paper work get it" still work. I know it can sound cheesy but if you can make it NOT sound cheesy.. it's good.