May 17, 2004 -
Ricoh Unveils “Play To Win” Strategy And Demonstrates Innovation Through Technology At Vision 2004
Las Vegas, NV, May 4, 2004 – Ricoh Corporation, the leading provider of digital office equipment, will highlight its “Play to Win” strategy and showcase a variety of innovative, powerful solutions at VISION 2004, the Ricoh National Dealer Sales Meeting, May 5-7, at the Mandalay Bay Resort and Casino in Las Vegas, Nevada.
VISION 2004 will provide a forum for educating and fostering the growth of the company’s dealer sales channel, as well as a vehicle for highlighting Ricoh’s corporate strategies and third-party strategic alliances for key industry influencers, analysts and media representatives. Information-packed general sessions will showcase Ricoh's direction and latest products and solutions, as well as the “game plan” for the future.
Tom Salierno, President of Ricoh U.S., a division of Ricoh Corporation, will discuss Ricoh’s “Play to Win” strategy, which encompasses Ricoh’s commitment to building and cementing relationships, executing smart business strategies, demonstrating teamwork, and cultivating trust with its dealer and channel partners based on sound ethics and open communication. Other Ricoh executives will explore the intersection of technology and services, share real-world examples of how to maximize all marketplace opportunities, and focus their discussions on market changes that affect dealership operations.
"At Ricoh, we fully understand that our revenue, profit, unit sales, and total document volume is derived from our dealer and channel partners. We are very appreciative of the loyalty, dedication, and support that has been shown to us over the years and we are committed to continually providing products, programs, and support that our partners need in order to play to win,” said Salierno. “At VISION 2004, we hope to better educate our dealers and partners about our corporate strategies and our vision for the future.”
Attendees at the VISION meeting will hear the keynote address by one of baseball’s most popular personalities, Tommy Lasorda, the legendary baseball manager and executive. Lasorda will talk about his insights on motivation, personal strength and what it takes to be a winner.
Visionary Education
At VISION 2004, participants will have the opportunity to experience firsthand the performance, quality and solutions of Ricoh's newest products and how they stand apart from the competition. Attendees will also receive tips and tools for selling into the IT environment, new ideas to help penetrate multiple areas (and buyers) within a company, how a customer's fundamental imaging output needs are met with Ricoh’s B2C products, and strategies to help increase profits and grow clients. VISION will also feature valuable and informative seminars on a variety of topics, including:
o o Reality Sales
o o Printer Marketing – Sales Strategies
o o SeriPrinter "Because Time is Money"
o o Sales Development Training Program
o o Making Pre and Post Sales Professional Services a Profitable Reality
o o Break into the Big League with Ricoh's Major Account Program
Technology Exposition
During the VISION 2004 Technology Exposition attendees will be able to see and participate in demonstrations that show how Ricoh’s products and solutions help maximize workflow efficiency. The Technology Exposition will feature new and soon-to-be launched products and solutions including facsimiles, printers, and wide-format devices, as well as production, printing, and scanning solutions. Additionally, there will be a designated area for Ricoh’s technology partners.
Advertising Campaign
In tandem with VISION 2004, Ricoh will be debuting its “I Get Ideas” advertising campaign on May 5, 2004. The new campaign features television commercials that acknowledge the role of office equipment in the very human tasks of everyday people trying to move their ideas forward. The biggest television campaign in Ricoh’s history, the program includes sponsorship of every baseball game broadcast by Fox Sports Net and the YES Network throughout the 2004 Major League Baseball season. Ricoh Corporation’s parent company, Ricoh Company Ltd., recently sponsored the opening of the major league season when the New York Yankees and the Tampa Bay Devil Rays played each other in the Tokyo Dome in Japan. The Ricoh logo was displayed on each team’s uniforms and batting helmets. The new advertising campaign continues this relationship between Ricoh and Major League Baseball.
About Ricoh Corporation
Ricoh Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 68-year-old leading supplier of office automation equipment and electronics, with fiscal year 2003 sales in excess of $15.7 billion.
Ricoh Corporation is a leading provider of multifunctional document systems, including color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators and wide format engineering systems. Additionally, Ricoh offers a wide variety of document and printing solutions directly and through partners that enhance office productivity and document workflow.
Ricoh Corporation directly or through its subsidiaries markets and distributes products under the Ricoh, Savin, Gestetner and Lanier brands in North, Central and South America. For fiscal year 2003, Ricoh Corporation sales exceeded $2.7 billion.
Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh-usa.com.
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