I think it's something dealers are secretly scared of marketing & offering. They are afraid that it will result in lost revenue in margins, & they may be right. There are a lot of trends (no-minimum contracts, rules-based printing to reduce color volume, educated buyers, among others) in the industry right now that are putting the easy margins at risk. This is one of those topics that the few who figure out how to correctly position it as a differentiator will use to take their market by storm. Someone will be first to widely market it & leave the rest to react with "that's ridiculous" or "me too."
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