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Reply to "Ricoh Rumor!! New Strategy?"

I have seen an early version of this unit at the Samsung Canada head office and it does look reasonable. The DF is not going to be as heavy duty as the copier based products, but for many offices this is not an issue unless they do a lot of scanning. The user interface reminds me of the touch screen on the Lexmark MFP printer based products and is extremely simple looking. This will appeal to a lot of purchasing type buyers. This is going to be a price led product. I know the guy that Samsung has hired to be responsible for setting up the dealer side of their Canadian operations and he is an ex-highly successful Kyocera Regional Manager. He knows the printer and copier business and understands dealerships. He says the Canadian strategy is to put this product through the BTA channel, and protect them by pricing from distribution. Don't have Canadian pricing as yet, but it certainly looks interesting as a competitor to HP and Xerox who are already well into this game.

Good luck guys...we all knew this had to be coming....wait till we see the colour versions of this kind of product?

Lee
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