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Reply to "Ricoh Ikon Letter"

I think we make an error when we assume that Ricoh selling a machine to an end user for $8k is the same as Ricoh selling a machine to a dealer for $8k. When Ricoh sells a machine to a dealer for $8k they are done, when Ricoh sells a machine to an end user for $8k they have other costs, including paying the street rep and his manager so I don't think it is not true to say the $8k is the same to Ricoh from either source.
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