Skip to main content

Reply to "Ricoh Ikon Letter"

What makes you think that Ricoh has any major level of concern about dealer profitability? Maybe behind closed doors their perspective is that dealers are a necessary evil for the time being until Ricoh can get the coverage they need from Directs. Every box they can sell, even heavily discounted, is more profitable to them then any box that you sell. The Rules of Engagement may have been put in place to stem the tide of defections because they still need the independents for now. In 2-3-4 years, they may be more than willing to give up the independents, especially those in major market areas.
×
×
×
×
×