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RICOH AFICIO MP C3500 NAMED BLI 2007 "PICK OF THE YEAR" FOR OUTSTANDING SEGMENT 3 BUS

RICOH AFICIO MP C3500 NAMED BLI 2007 "PICK OF THE YEAR" FOR OUTSTANDING SEGMENT 3 BUSINESS COLOR MFP

West Caldwell, NJ, February 05, 2008 — Ricoh Americas Corporation, a leading provider of digital office equipment, announced that Buyers Laboratory, Inc., (BLI), has awarded the Ricoh Aficio MP C3500 the "Pick of the Year" award for Outstanding Segment 3 Business Color MFP.
The Aficio MP C3500, suitable for any business environment with demanding print needs, was recognized for its excellent overall performance during BLI’s lab tests, offering an exceptional combination of reliability, image quality, and performance. In addition, BLI praised the printer, which has a rated engine speed of 35 pages per minute (ppm) for both color and monochrome, for its above-average productivity, particularly its tested copy speeds.

The Aficio MP C3500 also earned exceptional marks for its ease of use for end users, offering robust setup and management tools for customers. Also, with a high standard paper capacity among business color models in this segment, and its ability to handle a wider range of paper weights than most other devices, the Aficio MP C3500 offers users greater flexibility to perform tasks at hand.

“Ricoh is honored to have received the BLI “Pick of the Year” award for the Aficio MP C3500,” said Ron Potesky, vice president of corporate product marketing, Ricoh Americas Corporation. “This award helps validate our continuous commitment towards providing our customers with superior and innovative office solutions.”

The BLI “Pick of the Year” awards are presented semi-annually to the products that perform best in their respective categories based on in-depth lab tests performed by BLI experts. Each product is evaluated in all critical performance areas including reliability, image quality, productivity, ease of use, and a host of connectivity attributes.

About Buyers Laboratory

For more than 45 years, Buyers Laboratory has been the leading independent office-equipment testing lab and business consumer advocate. In addition to publishing the industry’s most comprehensive and accurate test reports on office document imaging devices, each representing months of exhaustive hands-on testing in BLI’s US and UK laboratories, the company has been the leading source for extensive databases of specifications and pricing on copiers, printers, fax machines and multifunctional products. The company’s databases cover 10,000 products and have a long-standing reputation for being the industry’s most trustworthy and complete source for global competitive intelligence. They are available to BLI subscribers online via the company’s bliQ competitive information service. This encyclopedic resource also provides quick and easy access to BLI’s First Look Reports, Field Test Reports, Lab Test Reports, Solutions Reports, Digital Imaging Review and Business Consumer’s Advisor newsletters and OEM library.

In addition to the testing of office equipment for its subscribers, Buyers Laboratory provides a vast array of confidential for-hire private testing services that include document imaging device beta and pre-launch testing, performance certification testing, consumables testing (such as toner, ink and photoconductors), software and solutions and print media testing (including virgin and recycled papers).

For more information on Buyers Laboratory, please call (201) 488-0404, visit www.buyerslab.com or e-mail info@buyerslab.com.

About Ricoh Americas Corporation

Ricoh Americas Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 71-year-old leading supplier of office automation equipment and electronics, with fiscal year 2006 sales in excess of $17 billion, an 8.4 percent increase over the previous year.

Ricoh Americas Corporation is a leading provider of document solutions. Ricoh’s fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents. Ricoh’s line of document management devices include, color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators, production printing products and wide format engineering systems. Additionally, Ricoh offers a wide variety of document and printing solutions directly and through strategic alliances enhancing office productivity and document workflow. Ricoh’s document management software enhances workgroup collaboration and offers secure storage, retrieval and sharing of critical information.

Ricoh Americas Corporation directly or through its network of authorized independent dealers markets and distributes products in North, Central and South America. For fiscal year 2006, Ricoh Americas Corporation sales exceeded $3.3 billion, an increase of 7.4 percent over the previous year.

Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh-usa.com.
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