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More Info on "Subscription" Services

I've been hearing more manufacturers use term "subscription" services when releasing new MFP software/solutions (i.e. Ricoh's Cloud Workflow Solutions/Lexmark's Cloud Print Infrastructure). It sounds like the MFR is offering software/solutions as a monthly fee with no additional annual investment or long-term contract. 

Basically, wondering if this is different than previous cost structures or just a different way to capture the same revenue but as a recurring stream (vs. a lump sum)? Looking for more info on this trend if anyone can help. Thanks!

Lisa

 

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