It is more expensive than similar HP or Cannon products BUT BIG BUT those products will not have our user interface and scanning capabilities. We have one sold so far and myself and another rep already have customers that are very interested.
I've sold a lot of Ricoh wide format systems over the years and I've got to say this product is a better fit for at least half of the customers I've sold to in the past. Most of my wide format customers are small to mid sized contractors doing less than 200 sheets per month.