quote:Originally posted by Headshot:
If Ford sold cars directly, I'd expect them to be a little cheaper too, but then again; it would be up to the dealership to sell their value.
Well, my view the situation you describe is this:
If Ford wants to sell cars directly, that's fine and they can do that.
If they instead choose to sell cars through dealers, they do not need also come into the same market as those dealers and hang a big banner saying "$4,000 cheaper than not buying direct!" "Get better support by buying direct!"
All I'm trying to say is this: If you have a dealer channel, support it. If you think direct is the way to go, just get rid of dealers. Simple enough.